About Us:

Rune is a Indian homegrown brand founded by a sibling duo Sahil Goyal & Neha Gupta. The idea of Rune was conceived when as a Customer Neha struggled to find clothes that would match her expectations in being comfortable, versatile and had the right fabric. So in a quest to provide clothing that bridges the gap between everyday comfort and premium quality, “Rune” came into existence.

Meet the Founders:

Neha loves fashion that is mindful, contemporary and elevates your personality while making you feel confident in your skin. Armed with a bachelor's degree in dentistry and an MBA from XIMB , she has worked in the marketing world for about 8 years. A keen eye for clothing that is beautiful as well as practical drew her to start her entrepreneurial  journey with ‘’Rune”.

Sahil has a keen eye for designs that are crisp, clean and can behold one's personality. Being an alumni of NID, Ahmedabad and having spent about a decade in the design industry , for him the detailing of  every garment is its core. He believes in the mantra of “ Less is More” and makes sure that designs developed at “Rune” have a classic & timeless appeal that would find space in the modern women of today.

Our Design Language

We at “Rune” believe that for any garment construction there are three pillars that are the core :

 Fabric We work only on fabrics that are natural or nature-derived. We thoroughly test our samples on how the fabric is going to feel on the skin along with the breathability and flow of the fabrics. We do ethical and responsible sourcing along with doing small batch productions reducing the wastage.

Print We work on developing prints that are inspired from the elements of our everyday life be it nature, lifestyle or the abstract components. We try to marry our prints with fabric & silhouette so that it becomes an extension of one's identity and self-expression.

Silhouette Our inspiration at “Rune” for the silhouettes we design is the ever evolving needs of a modern day woman. The core of every garment construction is to create a piece that is timeless , versatile and inclusive for all body types.